BMW cars to have Alexa in 2018


By the sounds of it, BMW is looking to employ a little helper…

Alexa to be exact. From mid-2018 BMW and Mini cars will feature the Amazon digital assistant, it was announced at a surprise event by the online shopping company in Seattle last week.

Alexa first made her debut into homes via the Echo 2017 smart speaker a couple of years ago. The move to the automotive market has been expected for some time in one form or another as Amazon and Alexa continue their quest for global domination.

Using the digital assistant, car drivers will be able to turn on outdoor lights, request directions, play music, call a business, order food and check the news headlines.

The car’s heads up display will be able to project information from Alexa, including the name of songs that are playing, while through voice commands you’ll be able to ask Alexa anything that falls within her skill set.

The incorporation of Alexa to new BMW and Minis will begin from mid-2018 and will be available to customers in the UK, US and Germany.

The partnership between Amazon and the car firm will surely be the first of a wave as digital assistants become standard to vehicles.

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