BMW aiming for 100,000 electric vehicle sales in 2017
BMW intends to push sales of electric cars by as much as two thirds in 2017 aiming to hit a target of 100,000 vehicles, as more battery-powered models are released, says the company’s CEO Harald Krueger.
In an interview with the German newspaper Sueddeutsche Zeitung, he revealed that the Munich based car maker intends to increase production of fully electric vehicles and hybrids to around 60,000 units this year. In total since 2013, BMW have shifted around 100,000 electric vehicles.
“Electric mobility will come, but demand is not going through the roof at the moment,” Krueger claimed.
In an effort to boost sales, BMW is increasing the battery range capability of its i3 city car by 50%. The i3 is the company’s only fully battery-powered car, and sold disappointingly last year, with only 25,000 units making their way out of showrooms.
Recently, BMW has dipped below Daimler’s Mercedes-Benz in the luxury-car sales ranking, and is concentrating on expanding the share of electric cars and hybrid models to between 15% and 25% of sales by the end of the decade, the newspaper reported.