Triumph badge back in business

BMW  has attempted gain the rights to use the Triumph badge, which was last seen on the Acclaim back in 1984. The application was made in October 27th 2011 and was made public on the 21st December.

The Triumph badge on a number of items

The application itself has a classification code of “Community Trade Mark E10374627”. Apparently this application does not apply to vehicles alone. If successful, the badge can also be used on items such as luggage, books, leather items, textiles, cleaning materials, watches and strangely enough Christmas decorations. This helps in carrying our BMW service effectively.

Triumph and Riley remain with the Rover Group

Back in 1994, BMW acquired the Rover Group and in doing so gained the rights to Austin, Wolesley, Riley, Morris and Triumph. When Rover was sold in 2000, BMW kept the rights for Triumph and Riley. The rest remained with the Rover brand.

According to Autocar, the popular and highly respected automotive magazine and website, BMW were planning to bring back the Triumph or Austin Healy brand in form of a four cylinder Z4 type of roadster. Autocar have said that a car of this type was indeed built. Other rumours years back stated that a MINI type roadster was be built and sold off as a Triumph vehicle. This plan was rejected by executive at MINI who did want to avoid the hassle of bringing back a former car brand.

BMW have more faith in Triumph than MG

BMW, who hold the rights and own MG believe that Triumph are a potentially more profitable car brand than MG as it has more appeal worldwide. The Triumph TR model was extremely popular when it was released and outsold MG in the USA.

BMW are clearly still intent of bringing back Triumph vehicles. Not just that, the application to the companies rights shows that they plan on branding many other items with the Triumph logo on it. This should be taken very seriously and not dismissed as hearsay. If the company were to get back on track, it would be apparent that the first cars to be released would be a set of Triumph roadsters.

What about Triumph motorcycles

There may be one major problem standing in the way. The motorcycle manufacturer Triumph may have a problem with a car brand of the same name. Will they both be able to co-exist in the automotive world together?