BMW and Mr Porter collaboration drives fashion forward
This is one model who definitely won’t be able to fit down the catwalk.
Joining forces for the first time online fashion retailer Mr Porter and BMW i, a sub brand of BMW, have created an exclusive, limited edition electric model that will be sold on the fashion website.
The BMW i3 is a car already produced by BMW i, a special division of BMW, and the car, ideal for a city environment, is powered by electric and emission free. Some more of the specifics include a 170 horse power electric motor which accelerates from 0 to 62 mph in 7.2 seconds. To put their own stylistic flair on the model, Mr Porter redesigned the car using the inspiration of men’s bespoke tailoring. The collaborative design teams of Mr Porter and BMW i used a capparis white accent that runs along the chassis of the car. The interior is designed in a dark oak wood in a range of tones and grains. Floor mats feature white stitching and Dalbergia brown piping.
Getting more free swag than a VIP at fashion week (we imagine), the car comes with a whole selection of eye-catching accessories. The Mr Porter essentials travel bag will come with a BMW leather holdall bag and a Leica C camera – playing fast and loose with the word ‘essential’ but we like fancy things so will give them a pass – and the car will also come stocked with exclusive items including a Lock & Co. bowler hat, a London Undercover umbrella, Cutler and Gross sunglasses and a bespoke edition of Phaidon City Guide Books. The car comes as more than just a car, but an embodiment of the kind of clientele Mr Porter attract; the stylish, urban gent. The cars will be deliverable in the UK only and expected to retail at around £39,000, on sale exclusively at mrporter.com from February 18th.
Speaking about their collaboration Toby Bateman, managing director at Mr Porter, said “We have kept all the high specification components one would expect from BMW and added a bespoke interior and exterior finish, which is very much in keeping with our aesthetic.” He added that there are hopes to make the car available to different markets in the future. Trends come and go but style is forever, or so they say, and this creative partnership is certainly stylish enough to last the long haul.