Why the BMW i3 will cost more than rivals
Premium price for a premium brand
This means the already expensive Vauxhall Ampera and the Nissan Leaf will be cheaper. What makes the upcoming vehicle so expensive? Ian Robertson, BMW’s Head of Sales and Marketing said “We are a premium brand and we will be bringing it to market at a premium price”. Will the new i3 be worth the eventual value?
Still expensive after Government grant
After a Government grant of £5,000 for motorists opting to purchase emission free cars, the price of the i3 will be around £35,000.
There will be two variants of the i3. One being a pure electric battery vehicle and the other being a hybrid in similar form to the Vauxhall Ampera. The latter will be described as a range extender which contains a three cylinder petrol and an electric motor.
Carbon fibre the cost factor
What do BMW have that other rivals do not? Both the upcoming models of the BMW i3 and BMW i8 will be purely made of carbon fibre. This will save plenty of weight on the cars and will also allow both vehicles to remain strong. This also means that the price of the car will jump up by a considerable amount as carbon fibre material is a lot more expensive than steel or aluminium.
Carbon fibre is the future of the car industry. It is stronger than steel and aluminium but weighs less. Cars will naturally become a lot more economical if made of carbon fibre. Mr Robertson said “Fully electric vehicles have to be designed from the ground up. Lightweight materials are advancing quickly and we will be the first company to bring in a high-volume carbon fibre structure.”
Within the all electric i3, the battery within will be protected by an aluminium structure. The BMW i3 also rides low to the road which provides the car with more sophisticated handling.
The car will be able to achieve 168 BHP along with 184lb ft of torque. In 3.9 seconds the car will reach 0 – 37 MPH and in 7.9 seconds the car will reach 0 – 62 MPH. The acceleration will be very similar to that of the BMW 118d.