BMW stages immersive exhibition at the Tate

BMW-stages-immersive-exhibition-at-the-TateBMW has partnered with the Tate Modern, and will stage an exhibition at the museum from March 24th to the 2nd April.

The exhibition will take place in the Tanks space, and will be the debut of a new concept at the art exhibition: an experience of art that unfolds through time. It will combine installation, performance, film, video, sound and talks.

A selection of artists has been invited to create installations that will act as a host or stage for other artists and viewers. The installations will be varied and could feature exhibits as varied as a plant filled salon, to a cloud of artificial mist. During the evenings, the installations will be further animated by a mixture of upcoming and established artists from around the world.

Instead of the traditional white cube gallery spaces, the artists participating will be able to make use of the raw, industrial character of the Tanks – enormous subterranean concrete containers that were initially built to house the former power station’s fuel supplies.

Four artists have been newly commissioned: Wu Tsang, Fred Moten, Fujiko Nakaya, Isabel Lewis, CAMP, will exist as installations and springboards for six evenings. Other artists participating include: Carlos Casas, Ian Cheng, Lygia Lewis, Phil Niblock, Daichi Saito and Lorenzo Senni, their live performances will span film, music, and dance.

Dr Nicolas Peter, senior vice president Region Europe, BMW Group, said: “For almost 50 years, the BMW Group has been involved in culture, always aiming for partnerships fore-fronting developments in the art world. We are proud to continue working with Tate to keep pushing boundaries and enabling the museum experience of the future, while respecting creative freedom and curatorial integrity.”

In 2016, BMW staged an activation featuring a time capsule showcasing models from the past and the future, at historic motor race meeting Goodwood Revival. The brand also staged the BMW Group Future exhibition at London’s Roundhouse.

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