BMW show off time capsule at Goodwood revival
Devised by the experience agency TRO, the stand was part of the Earls Court Motor Show arena, where brands juxtaposed classic models with the latest offerings from their production line. BMW were showcasing what – back in the 1950’s – it had predicted the future (today) might look like. The stand featured a retro 1950’s design and fused into the ‘future’ through the use of a visual timeline. The BMW staffs tending the exhibit were all fitted out in ‘period’ futuristic costumes.
Visitors had a unique opportunity to see the stand’s main attraction: the BMW 507. This was a limited-edition model produced by BMW from 1956 to 1959 – only 250 were produced. Former owners included Elvis Presley, and the model on display was worth over £2 million.
Also on display was the archetypal ‘bubble car’, the BMW ISetta – acclaimed as the very best micro car of its time. The Future Area consisted of two experiences created by TRO – an immersive projection dome and a futuristic seating area where the visitors could use virtual reality headsets to view content of the Vision 2016 car. Guests were also able to check out the all-electric BMW i3 and BMW i8 – epitomising visionary travel.
BMW Group’s UK events manager, Georgina Emery said, “We are thrilled to be returning to Goodwood Revival this year. The event is a wonderful celebration of period motorsport and it presents a great opportunity for us to engage with such a unique audience. TRO has designed and created a fantastic stand experience which enables us to exhibit our heritage – historic models and present day product.”
Sian Bates of TRO client services said, “It’s been really exciting to work with BMW on such a landmark event as Goodwood Revival. We have focused on creating a experience which is both relevant and engaging, and we are really looking forward to see the production come to life.”