BMW shift 100,000 electric vehicles in 3 years, now company to focus on autonomy
Electric vehicle technology has come on leaps and bounds in a relatively short space of time. Tesla revolutionised the industry back in 2012 with the introduction of the Model S. Since then, Nissan has now sold its 100,000 Leaf in the US alone, BMW too have some impressive statistics in their advancement of the technology, since first debuted their debut generation of electric cars under the i sub-brand. To date, the company has sold 100,000 plug-in vehicles worldwide.
Starting with the battery-electric i3 back in late 2013, BMW threw itself into further developing their capabilities, and the experience they gained from field tests with the ActiveE proved invaluable. In the subsequent years, over 60,000 units of the i3 have been sold, making the vehicle “the most successful electric vehicle in the premium compact segment.” In fairness, there’s not too much competition, but BMW deserve credit for spying a gap, and filling it competently. The German carmaker proudly points out that 80% of i3 buyers are new to BMW.
Following the i3 came the i8 plug-in hybrid, which was so popular that production could not keep up with demand, and over 10,000 examples have been sold since the car was launched two years ago.
In addition, BMW has sold about 30,000 plug-in hybrid editions of its other main products, which come under the iPerformance label. With EV sales expected to grow exponentially, we can expect BMW’s plug-in sales to gather some serious momentum in the coming years, especially as more offerings are released.
“BMW i remains our spearhead in terms of innovation and it will continue to open up groundbreaking technologies for the BMW Group,” says BMW Chairman of the Board of Management Harald Krüger. “When it comes to electric drivetrains, we’ve already successfully managed to put this technology transfer on the road. The next technological advance we will address is automated driving, where the BMW iNEXT will set a new benchmark.”