BMW and Hyundai come top in car tech study
BMW has polled top in a recent study into the most popular car technology. Sharing the top spot with Hyundai, the German manufacturer led both the mass market and luxury car segments with regards to how satisfied customers were with the technology in their vehicles.
The study, conducted by US research company, J.D. Power is the first of its kind and measures by means of a survey, an owner’s interaction with the car’s technology during the first 90 days of ownership. The tech areas surveyed included: entertainment and telematics/connectivity; navigation; Smartphone connectivity; collision avoidance; driving assistance; comfort and convenience.
The survey comes at a pertinent time, with car technology a more important factor in customers’ purchase choices than ever before, most notably within the fields of safety and telematics. How easy the technology is to use, is also an closely considered purchase decision by potential buyers decisions.
BMW have long been leaders within this field. In 2001, the German brand made waves with the – controversial at the time – i-Drive system which featured a mouse like device in the centre console allowing the driver to manipulate features on the car’s dashboard.
Among all the tech being introduced to new vehicles, those that help mitigate the chance of collision have the highest usage and highest satisfaction, and they remain the technologies that buyers want most and are willing to pay for. These include blind-spot warnings, lane-keeping alerts and reversing cameras. On the downside, the systems customers complain about the most are navigation.