BMW America sales take shock dip
BMW sales in America have fallen dramatically for the month of August. The 19 per cent fall was due to not enough vehicles being produced thanks to massive sales in both June and July.
During this period there was a massive promotion which helped BMW sell vehicles that were still within the showroom. The vehicles would actually be taken away by customers in August rather than July and would not contribute towards August sales. BMW dealers were instructed to offer discounts on various BMW 3 Series and 5 Series variants on July 31st, which would count towards July’s total.
Officially BMW managed to sell 16,835 models in August which represented a stark contrast compared to 20,815 sold in August last year.
The BMW group as a whole including the Mini and Rolls Royce car brands dropped a huge 5.7 per cent last month, selling only 22,553 vehicles.
Mercedes-Benz also followed the same promotion offer in June and July.
Supply has been blamed for BMW’s August performance. The 2013 BMW 3 Series sedan all wheel drive variant has been in short supply as of recently. This model has been one of the most fundamental factors behind the success of the company’s sales in markets that experience cold weather.
BMW America has stated things should resume back to normal in September with strong sales. Supply concerns have been eased with the 3 Series all wheel drive back in dealer showrooms. An official statement read that the company have extremely high hopes for the upcoming months.
There were some bright spots for the company last month. The X3 managed to sell 2,829 last month, which is an increase of 19 per cent compared to last year in August. So far this year, the X3 has sold 19,557 models. Compared to the first 8 months of 2011, the X3 sold 17,314 units which is an increase of 13 per cent.
The X5 managed to sell 3,568 models last month. In August 2011 the X5 managed to sell 2,944. So far this year the BMW X5 has sold 25,832. Last year the SUV sold 22,169 for the first 8 months of the year.
The rest of the year promises to be a highly intense battle for the number one spot in the luxury car division. BMW America has been dealt with a blow but is sure to recover to report record sales in September.