BMW move to Iceland to save energy

BMW have moved a data centre to Iceland at the Verne Global’s data centre in Keflavik. The High Performance computing lab will be powered by renewable energy. It is estimated that overall, 3,600 of carbon emissions will be saved per year.

The original location of data centres were in Germany, where 6.31 GWh of energy was used every year. The new location in Iceland uses electricity directly from renewable sources. Geothermal and hydroelectric generators will be used.

The newly built green centre has been developed to attract companies to Iceland. BMW is the first high profile company to take up the opportunity. BMW’s energy use will be cut down by around 80 per cent in terms of its power costs when they run aerodynamic simulations and crash tests. Computer aided design calculations will also take place at the Verne centre.

BMW are clearly committed to make their research and development facilities greener. Their EfficientDynamics technology is some of the best ever seen in the automotive industry. It helps luxurious powerful vehicles become more environmentally friendly, delivering a strong performance on the road at the same time. Rather than putting complete focus on their vehicles and IT, they are looking into ways of becoming more environmentally friendly in their car production methods too. One million cars are produced each year from the world’s largest luxury brand. This produces five tonnes of greenhouse gas per year, quite a large amount.

The move to Iceland is a small step in what is a very large worldwide strategy. Shifting such a large chunk of the business all the way across Europe is a show of great dedication from the company. Jeff Monroe, the chief of Berne Global said “The test results were a critical factor in their decision to place production systems in Iceland. “We can offer customers a low, inflation-protected rate for up to 20 years – a significant consideration in light of rising long-term electricity costs in Europe, the UK and US.”

BMW energy will be saved in power and emissions, two very important factors to the company. Utilities in Iceland are perfect to save on both power and emissions.

Will other automakers follow suit and join BMW in Iceland?