A look back at the BMW 7-series E38 (1994 – 2001)
Today’s retrospective takes in a slawart of the BMW stable: the 7-series E38. Launched in 1994, the E38 was the third generation of BMW’s executive saloon, the e-number initially just a code-name, that later stuck.
As you’d expect from a car in this segment, the interior was luxurious and packed with every imaginable gadget. Traction control, self-leveling xenon headlights and side airbags all featured while power was provided by a selection of straight-six, V8 and V12 engines. Also included amongst the vast array of fancy tech was electric damper control, dual-zone climate control and rain sensing wipers.
An interesting optional extra (presumably marketed at third-world dictators) was bullet-proof windscreen.
A European pioneer in the sense it was the first model on the continent to feature a sat-nav, the E38 also boasted an onboard TV and phone courtesy of the i-bus entertainment system.