BMW aim to be first brand to permanently ditch car keys
The daily chore of having to find your car-keys could become a thing of the past if BMW get its way.
The German car maker believes the days of traditional car keys are numbered. At the recent Frankfurt Motor Show, the firm’s chief of sales and marketing, Ian Robertson, said of the concept: “Honestly, how many people really need it? They never take it out of their pocket, so why do I need to carry it around?”
Some BMW models are already served by a dedicated app that allows keyless operation, suggesting the complete transition may not be so far off.
This would be a welcome move for many BMW customers. The firm recently launched the ‘smart key’, a device the same size as a smartphone that despite offering high levels of functionality, has been criticised for its sheer size and inability to fit into a pocket.
BMW is not alone with the idea of going ‘keyless’. Volvo has toyed with the idea and perhaps unsurprisingly, Tesla is using the technology on the new Model 3 electric car.
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